Brand Identity
El Tacorriendo primarily serves authentic Mexican street food to the residents of Lenoir NC & Boone NC. Created in March 2016 by Alejandro & Ashley Leon. El Tacorriendo’s mission is to bring a taste of authentic Mexico to our community.
The goal of this rebrand involves creative solutions to solving communication issues between vendor and customer, providing a more comprehensive and unified customer experience while maintaining the feeling of authenticity.
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