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Project Name: El Tacorriendo (The Running Taco)
 March, 2024 Brand Identity
El Tacorriendo primarily serves authentic Mexican street food to the residents of Lenoir, NC, and Boone, NC. Founded in March 2016 by Alejandro and Ashley Leon, El Tacorriendo’s mission is to bring a taste of authentic Mexican cuisine to its community.

The goal of this rebrand involves creative solutions to solving communication issues between vendor and customer by offering a menu redesign and website overhaul. The result is a more comprehensive and unified customer experience while maintaining authenticity to its street food roots and heritage whilst taking on a trendy and playful attitude.

Authentic, Rebellious, Punctual, Thrilling, Expedient, Dashing,
Preliminary sketches:


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