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Project Name: IFPA Booth Graphics (Wholesome, First Fruits
Dec. 2024Interactive exhibition
In preperation for the 2025 IFPA (InternationaI Fruit & Produce Association) global produce & floral show, brands are gearing up to put their best foot forward when communicating their products & brand’s message. I had the pleasure to assist in the development an array of graphics for the those at Wholesome, FirstFruits, and efi (equitable food initiative) made possible with the help of GoldenSun Insights’ exceptional project coordination.


Wholesum requested that I produce graphics for their trade show booth. This challenge introduced a series of materials that will be displaying the graphics. 

Contour Cut PVC, Backlit & Frontlit Posters, Textiles, Latex, and Vinyl Cut Graphics







  • Sole responsibility for the formatting and layout of 21 specification adherant large scale graphics

  • The booth’s voice and tone was designed to elevate the Wholesum brand’s typographic and photographic identity while incorperating the brand’s color scheme and consistent verbiage.




In preperation for IFPA (InternationaI Fruit & Produce Association) global produce & floral show as well as OPS (Organic Produce Summit), FirstFruits requested that I assist in the producction of several ads — These came in the form of web banner ads, fliers, and an in-the-round panel tower ad.

Contour Cut PVC, Backlit & Frontlit Posters, Textiles, Latex, and Vinyl Cut Graphics












  • Graphics for the 4 sided banner tower were designed at a 4 ft x 10 ft scale

  • During these projects I worked alongside members of GoldenSun Insights to exchange feedback to iterate, implement, and refine