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In preperation for the 2025 IFPA (InternationaI Fruit & Produce Association) global produce & floral show, brands are gearing up to put their best foot forward when communicating their products & brand’s message. I had the pleasure to assist in the development an array of graphics accross the following brands: Wholesome, FirstFruits, and efi (equitable food initiative). With the exceptional project coordination and help of GoldenSun Insights’.
Wholesum requested that I produce graphics for their trade show booth.
Contour Cut PVC, Backlit Posters, Textiles, Latex, Acrylic signage, and Vinyl Cut Graphics
- Sole responsibility for the formatting and layout of 21 specification adherant large scale graphics
- The booth’s voice and tone was designed to elevate the Wholesum brand’s typographic and photographic identity while incorperating the brand’s color scheme and consistent verbiage.
Contour Cut PVC, Backlit & Frontlit Posters, Textiles, Latex, and Vinyl Cut Graphics
- Graphics for the 4 sided banner tower were designed at a 4 ft x 10 ft scale
- During these projects I worked alongside members of GoldenSun Insights to exchange feedback to iterate, implement, and refine