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Project Name: El Tacorriendo (The Running Taco)
 March, 2024 Brand Identity
El Tacorriendo primarily serves authentic Mexican street food to the residents of Lenoir, NC, and Boone, NC. Founded in March 2016 by Alejandro and Ashley Leon, El Tacorriendo’s mission is to bring a taste of authentic Mexico to our community.

The goal of this rebrand involves creative solutions to solving communication issues between vendor and customer through a menu redesign and website overhaul. The result is a more comprehensive and unified customer experience while maintaining authenticity.

Authentic, Rebellious, Punctual, Thrilling, Expedient, Dashing,
Preliminary sketches:


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