Brand Identity
Waterfall Farm is located in Ashe County and produces approximately 100 gallons of maple syrup a year which is quickly sold out by its faithful and committed customer base at the local farmers market. This customer is likely to own a second home, coming from urban areas, and drawn to the mystique that surrounds artisanal NC maple syrup. The values of the farm include strong family ties, love of Ashe County, and the Blue Ridge mountains.
This brand will communicate the labor of love and dedication to craft that comes with a family business. The visuals of the brand will feel handcrafted and human without feeling rough or kitche. Utilizing a limited color palette and pared-back illustrations will allow the syrup to be the focal point.
Poured with love